No Ma'am

Please don't "ma'am" me unless we are in the deep South, or you are in the military.

While we are all out and about existing in the death-rattle era of customer service decline, I feel fortunate to still have a few places where I can enter a brick-and-mortar business and they know me by name: my mechanic, two banks, and the various doctor’s offices. (The later because they are bracing themselves, as in “here comes Melanie.”) But I would…